Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and products on consumer demands. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research.

Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. Market research is a key factor in obtaining an advantage over competitors and is necessary in order to determine market needs that can and should be met.

The eBooks app features allows the user to :

Custom Fonts
Custom Text Size
Themes / Day mode / Night mode
Text Highlighting
List / Edit / Delete Highlights
Handle Internal and External Links
Portrait / Landscape
Reading Time Left / Pages left
In-App Dictionary
Media Overlays (Sync text rendering with audio playback)
TTS - Text to Speech Support
Book Search
Add Notes to a Highlight
Last Read Position Listener
Horizontal reading
Distraction Free Reading

Credits :

Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0))

FolioReader, Heberti Almeida (CodeToArt Technology)

Cover by Designed by new7ducks / Freepik

LearnProID, www.learnpro.id