Puspa Jaya is a family company operating in the Land Bus Transportation Services sector from Lampung. The founder of Puspa Jaya was Mr Ketut Narya who was a transmigrant from Bali Island who worked as a civil servant at that time (People's School Teacher). Mr Ketut Narya took part in the transmigration program in 1963 due to the eruption of Mount Agung in his hometown in Karangasem, Bali with the aim of Lampung Province. Upon arrival in Lampung, Mr. Ketut Narya and his entourage headed to the Way Kanan area, cleared land and founded a village.

On October 31, 1978, Mr. Ketut Narya started a bus transportation business called Puspa Sari (with the approval of PT. Puspa Sari in Bali) located in Way Kanan Regency, Lampung Province. The business started with a fleet of buses on the route Banjit, Way Kanan to Rajabasa, Bandar Lampung.

As the travel needs of the Lampung people increased, in 1989 it became a pioneering milestone for the Lampung - Java cross route, namely Yogyakarta and Solo with Economy class bus services.

In 1992, the leadership relay was continued by Mr. Ketut Narya's first son, Ketut Pasek. In the era of Mr. Ketut Pasek's leadership, he started an independent bus transportation business and established a bus transportation company with the name Puspa Jaya and opened a non-economy (AC) bus service and began developing routes to several areas in Lampung and East Java.

In the 2000s, Puspa Jaya expanded its business in the field of Tourist Bus services.