To make villages in Punjab self-sustaining by fulfilment and achievement of capabilities by providing enabling environments to develop the community/rural population through locally available natural resources and sustainable rural technologies aligning itself with the latest advancement in technologies worldwide and to better the lives of rural people by creating more and better opportunities.

The overall goal of the Campaign will be to ensure human resource development in villages of Punjab by making sustainable environment with the aid of technology. It will be an attempt towards making smart villages through inclusive growth and opportunities for all keeping in view the Sustainable Development Goals that are targeted to be achieved by 2030.