The HL Anand Sales Force Application – “Lakshya” is a dedicated mobile solution for on-ground sales teams, designed to streamline field operations in the automotive aftermarket. It enables users to log market visits with location tracking, place and monitor orders, and view real-time sales targets, achievements, and ongoing schemes.



This app enables sales representatives, including Relationship Managers, Area Sales Managers and Marketing Sales Representative, to log their market visits efficiently with geolocation tracking and activity-based updates. It allows them to place and monitor sales orders directly from the field, helping reduce delays and improve response time. Users can also access a performance dashboard that reflects sales targets, achievements, and active schemes in real-time, enabling data-driven decision-making on the move.



Customer management becomes seamless as the application offers access to updated distributor and retailer profiles. Important updates such as new product launches, ongoing schemes, and announcements are delivered instantly via notifications, keeping the team informed at all times. Field users can also capture and share market visuals—such as visibility, branding, and promotional setups—through in-app image uploads. Additionally, the platform includes a direct channel for submitting feedback or reporting market-related issues, ensuring timely communication with the head office.