Mr. B V Shah came to Chennai along with his family at a very young age from Kutch, Gujarat. In 1982, they started Flora - a family garments store in Pondy Bazaar.

In 2005, Instore a business focusing on Women's wear was founded with the first store in Pondy Bazaar. In 2007 Instore opened its second store in Purasawalkam. In 2018 it expanded into Children's and Men's wear exclusively at the Velachery outlet.

In May 2019 Instore's e-commerce store - www.instore.co.in went live.

Instore has an in-house designing team which passionately believes in creating affordable designer fashion for women of all ages. It also works with many artisans, to bring to you the charm, colours and aesthetics of the timeless fabrics of India.

It is happy to have more than 95% of it's entire business workforce as women.

Instore has at present three retail stores in Chennai -

1) Pondy Bazaar, T.Nagar - Lingerie & Women's Fashion. 044 4212 6968

2) Purasawalkam, Doveton Signal - Lingerie & Women's Fashion. 044 4353 9585

3) Velachery, 100 Feet Bye Pass Road - Lingerie, Women's Fashion & Children's Fashion. 044 4868 0550

When you are buying from Instore, you can be rest assured that you are buying from a Trusted Name.