Friction makes opening apps a more conscious choice by putting a 7-second delay between you and addictive applications.

Break Addictive Habit Cycles
Friction helps you recognise the behavioural patterns that lead to subconscious app use.
So you can start living your life, not watching someone else’s.

Improve Focus
We live in a distracted world.
Friction helps you engage with the work, people or thoughts that really matter.

Become More Present
No one likes feeling your smartphone is more important than they are.
Friction improves your relationship with your phone, and your friends.

Why Friction Works
Friction interrupts the trigger - action - reward feedback loop that Silicon Valley Product Designers have been exploiting to ensure you spend as much time on their applications as possible. By putting just a 7-second delay between you and the applications of your choice, Friction makes opening apps a conscious choice, and not just a habitual response to a trigger such as boredom, anxiety or sadness.