Kamdhenu – The Indian Cow Breed Improvement & Conservation Program of Divya Jyoti Jagrati
Sansthan (DJJS) is primarily focused on re-establishing value of Indian Cow as pivot of any ideal
sustainable society.
Through its unique advocacy based approach; Kamdhenu is rigorously raising societal awareness and
cultural sensitivity in Indian Cow's perspective pertaining to its contribution in the socio-spiritual lives of
people and the health, environment, agriculture and economic sector; thereby creating an innate need for
conservation of Indian Cows.
On the flip side, through action based projects such as selective breeding, bull mother farming, pedigree
chart management, research & development and capacity building of farmers, breeders and other
gaushalas by providing them with high quality bulls as well as semen; Kamdhenu is efficaciously
enhancing Indian Breeds of Cows both in numbers and quality.
Further, its branches – gobar (cowdung) plant, manure composting plant, organic farming and Ayurvedic
medicines make it a zero-waste and thus a sustainable system.
The Atharva Veda through its verse - Apastvam Dhukshe Prathama Urvara Apara Vashe,
Tritiyam Rashtram Dhukshoanna Ksheram Vashe Tvam talks about the 3-tier developmental
attributes of Mother Cow as giver of healthy milk, sustainer of agriculture and provider of
strong backbone to the Nation.
Shri Ashutosh Maharaj Ji is reviving the same age old cultural practice of cattle rearing and
worship of Cow as Mother with exceptional focus on the social, economic and environmental
benefits of Indigenous Breeds of Cows through Kamdhenu – the Indian Cow Breed
Improvement & Conservation Program of DJJS.

Through its scores of selfless volunteers who dedicate their valuable time, energy and money for self-less service for this live native valuable asset of this most pious of lands, the initiative has gained tremendous momentum. Come, let’s all get together and propagate this most valuable of causes.