The General Law for the Protection of Personal Data, Law nº 13,709/2018, is the Brazilian legislation that regulates the activities of processing personal data and that also amends articles 7 and 16 of the Marco Civil da Internet. discover in this content everything you need to know so that your company is always in compliance with the data protection rules established by the LGPD.

Undertaking has been even more challenging than in the period before the Covid-19 pandemic. If before increasing revenue required “blood and sweat”, in the current scenario, in addition to the sacrifices, sales had to be adapted and creativity is what guarantees the profitability – and not just the survival – of countless businesses.

The online environment is a facilitator. Many companies have innovated, and approached their audiences — and conquered new ones, of course — through the internet, using social channels and digital marketing tools. Along with this, prospecting increased, as did the closing of new contracts, and data collection was intensified.

Faced with so much information received, it remains to be seen what you have been doing to ensure that it does not fall into the wrong hands. Think about it for a moment: Can each of your current or potential customers trust your operation with sensitive data (such as religion or sexual orientation, for example)?

Since September 18, 2020, the General Data Protection Law (LGPD) has been in force in Brazil and many companies - especially micro and small ones, as is the case with most players in the event segment - still don't understand much well what is necessary to do to adapt.

For this and other reasons, here, we decided to make this Manual, which is such an important subject.
Through this content you will discover what the GDPR is, after all, how it applies to your business and what to do to avoid violating it. Come on!? interdisciplinary work 2