The used car market, in which 3.66 million units are traded annually, is referred to as the 'lemon market'.
Just as you can't tell whether a lemon is fresh or in bad condition just by looking at the outside, the used car market is also called the lemon market because there is a difference in information power between consumers and suppliers in the used car market.
In order to solve the information asymmetry of products and provide the best quality, Cheka crossed out LEMON to create a new car distribution platform.


A new way to buy a used car
FIND THE LOST INFORMATION AND EXPERIENCE
The way Lemon introduces the vehicle is different. We consider the best way to deliver the value of a vehicle from our own perspective and provide a new experience to consumers to offer a better choice for purchasing a vehicle.


Lemon's point
WE'LL DRIVE YOU HAPPY
The vehicles customers purchase are closely related to their lives and, furthermore, their lifestyles. As we enter an era where everything is connected, it has become an era where trends are created, not led. Lemon expands a new era with customers so that anyone can experience new ways and make better choices.