It is always said that print is alive. This statement can literally be put into practice with augmented reality. Whether magazines, flyers or brochures
- In combination with multimedia content, we build a bridge to the digital world. The term Augmented Reality (AR) means “Advanced
Reality ”and is a variation of the computer simulated environment, also known as Virtual Reality (VR). While with VR the user is completely
immersed in a virtual world and is cut off from the real environment, AR starts with the fact that the user his real environment
perceives and is still surrounded by virtual things.