The wholesale prices APP, created by Unioncamere and BMTI S.c.p.A. as part of an initiative promoted by the Ministry of Economic Development, it provides interested parties with a simple and immediate consultation tool. The network of national fruit and vegetable markets collects the indicative prices of the products marketed within them. Overall, around 3000 prices are made available to the sector every week, including fruit, vegetables, exotic and dried products. The wholesale prices are collected at the end of the negotiations by means of the interview method by specialized personnel operating in the Departments of each of the 20 markets and reported on a data collection platform made available by BMTI S.c.p.A. The publication of the data takes place within a few hours from the end of the negotiations. To allow the comparison of data from the various markets, a coding system and a unified product catalog have been developed which are continuously updated following the indications received from the technicians from the various markets during a weekly meeting. The minimum, maximum and prevailing prices are indicated for each product, the latter being the price referring to the largest quantity offered for sale of a given product. All prices shown are net of tare, VAT-free and refer to the kilogram unless otherwise indicated. The operators of the sector will have the possibility to always have at hand the wholesale prices of fruit and vegetables, staying updated in real time to better support their business. Both producers, during the sale of their fruit and vegetables, and traders during their negotiations, will be able to consult the prices of the day on their mobile device (smartphone, tablet ..) quickly and easily. The APP is completely free and available on 'Google-play' and 'App Store', it represents an innovative tool for market transparency.