The event is reserved for industry professionals. It is the only trade show that showcases and promotes the entire green supply chain through its nine macro-sectors: nurseries, flowers, decoration, construction, machinery, services, technology, pots, and garden furniture.

The MyPlant & Garden app allows an ever-growing number of professionals to connect, stay informed, exchange ideas, discover new realities, explore innovations and updates, develop new contacts, and initiate business opportunities and collaborations. The app is the official tool for staying updated in real-time and for networking, making it ideal for everyone attending MyPlant. It is regarded as the best "marketplace for business and relationships" in Italy, offering a simple yet effective way to participate in events and meet new potential partners and clients.