PlasTipremia is a project born from the collaboration between AMIU Genoa, Department of the Environment of the Municipality of Genoa, Corepla (national consortium for plastic packaging) and ILC (Ligurian Institute for Consumption), the body that brings together all consumer associations. The initiative benefits from a contribution from the Liguria Region (Article 20 of Regional Law No. 31/2019) for the implementation of compensation initiatives with incentives for the transfer of plastic. Technical partner the Genoese company Zena Green.

Thanks to this initiative, citizens obtain prizes in exchange for plastic bottles and flacons: discounts in neighborhood shops or at the supermarket, or other incentives related to sustainable mobility, culture, sport and health.

For each packaging they insert in the eco-collector, they get 1 point.

Every 30 points, they receive a discount voucher at the affiliated activities, as well as free prizes made available by the creators of the project and some partners.

Each eco-collector is equipped with a screen on which the promotions of the affiliated partners appear.