With the SmartLand@Pompei project, the idea, elaborated in the Strategic Plan for the development of the areas included in the Management Plan of the UNESCO site "Archaeological areas of Pompeii, Herculaneum and Torre Annunziata", of an Open Data portal for the Tourist System is realized Integrated Cultural, a platform of integrated services for the valorization of the cultural identity expressions of this territory, with the aim of defining and applying new models of economic and social development through innovative technological solutions.