The hippocampus, which is responsible for memory, is the first in the brain to begin to atrophy from the age of 30.
On the other hand, it is the only part of the brain where nerve reincarnation occurs, and it is possible to suppress atrophy and even enlarge it by improving lifestyle habits.

BrainUp is an app that supports the acquisition of lifestyle habits that do not atrophy the hippocampus by performing brain-up exercises.
Start a hippocampus-conscious lifestyle with BrainUp!

*Brain-up exercise is exercise that involves a heart rate above a certain level and activates the hippocampus.
*You must wear a fitbit wearable device to use this service.
*Ticket number is required for use.

■Characteristic 1: “Healthy habits acquired through self-development”
Aerobic exercise above a certain exercise intensity is effective for developing the hippocampus.
Based on evidence*, BrainUp visualizes the exercise intensity (heart rate) that is effective for hippocampal development.
*Clinical research has been conducted

■Feature 2: “Gradually increase exercise intensity to an effective level”
BrainUp allows you to have fun and gradually increase your exercise intensity and develop yourself in the real world.
Therefore, it is perfect for people who find exercise a chore.

■Feature 3: “Healthcare starting from the brain”
Exercise that is effective for the hippocampus is said to be effective not only for the development of the hippocampus, but also for stress (mental) and lifestyle-related diseases (body).
A lifestyle that is conscious of the hippocampus will lead to total health care for you.

*About the size of the hippocampus
"BrainSuite" can measure the size of the hippocampus even when the patient is healthy, which cannot be measured with conventional brain checkups.
BrainSuite is a test that uses AI to measure the size of the hippocampus based on the research results of Tohoku University's Institute of Aging and Aging.You can also check same-sex/same-generation comparison reports and secular change reports.
On the BrainUp app, you can measure your Brain Up exercise while checking the size of the hippocampus measured with BrainSuite.