Max's Adult Rock & Roll is the definitive Classic Rock format with proven appeal to Baby Boomers 35-49. There is nothing like it - no station positioned as "The Rock and Roll Station" is heard in Mendocino and Lake Counties. So Max will be keeping the original target audience and becoming the preferred alternative for many younger listeners. This is possible because many heritage artists like Bruce Springsteen, Tom Petty, Neil Young, Rolling Stones, Eagles, Eric Clapton, Robert Plant and Jimmy Page and many others continue to release great music and are among the top touring artists of the world.