This online digital station is much more than just a music streaming platform. It is presented as a space dedicated to the promotion and dissemination of a wide range of musical genres, with a particular focus on Latin cultural diversity. Its main objective is to communicate and promote a musical culture that reflects the richness and variety of Latin American and Caribbean music.

Claiming to be “as Latina as you,” the station seeks to establish an intimate connection with its audience, recognizing and celebrating Latino identity in all its forms. This inclusive and participatory approach suggests that the station not only offers musical entertainment, but also strives to build a community around Latin music.

Under the direction of Eimar Padilla, the station is likely to take a strategic vision to achieve its goals, ensuring that the station's programming, promotion and initiatives are aligned with its mission of promoting Latin music culture. Additionally, Padilla's leadership could influence the tone and style of the station, providing clear direction and a sense of cohesion to all its activities.

In short, this digital station is not only about broadcasting music, but also positions itself as a platform for cultural expression and community, led by a figure committed to its mission of promoting and enriching Latin musical culture.