My Tree provides tree planting in Belgrade, through the coordination with the competent public bodies that nominate urban areas that need to be planted with trees. After integrating an urban location on the platform, the application offers individuals and companies the opportunity to participate easily and effectively in greening of Belgrade, by selecting the location where they want to donate trees, as well as the type and number of trees that can be planted on selected area. After purchasing the tree through the integrated e-commerce solution, an appointed company plants the purchased tree in accordance with their planting dynamics.