This application is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research.
This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering.
The application of business research also provide the all important key topic of business research.
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems.
The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the application and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method.

The key topic of application as
Managerial value of business research
The decision making process
Hypothesis & empirical testing
Literature Review
hypothesis
organization research
presentation survey
research notes
types of market research
secondary market research


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