START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Here are 3 lessons you should take away from Start With Why:

If you want to inspire others, always communicate your why first.
Excited employees are the best resource for any business.
You don’t need sleazy sales tactics when you start with why.

So don’t waste time with sleazy sales tactics, spread your why and let true connections follow.

To build trust with your followers and customers, you need authenticity. What does that mean in practice? It means that your HOW (actions) and WHAT (results) have to be consistent with your WHY (beliefs). They all need to work together in harmony. People can detect inconsistencies, and when they do, you are perceived as inauthentic and you erode trust.

In order to create harmony between WHY, HOW, and WHAT, you need:
Clarity of WHY
Discipline of HOW
Consistency of WHAT