In the vibrant streets of Beirut, Lebanon, a group of friends with a shared love for sushi and dessert embarked on a remarkable culinary adventure. Every sushi dinner was followed by a dessert, but they found themselves longing for something more. The idea struck them - why not create a dessert as delicious and visually stunning as their beloved sushi? Thus, 'Jay' was born, an innovative fusion of delectable sweets rolled in crepes, presented with the artistry of sushi.