Mexico has built a solid music market from scratch thanks to one of the most demanding and dedicated audiences in the world that has seen the birth and development of the most important festivals in the region.

However, rock fans and all its aspects deserve one that welcomes and represents them in an integral way and, above all, that meets the needs of the alternative community of the country, to offer a first level experience.

DOMINATION is born from the evolutionary need for a successfully tested concept. Renewing or dying is the maxim that drives the creation of this new house for rock lovers and all its alternatives.