Coar was born in December 1963 with the original name of Aurum, distinguishing itself at the beginning in the production of empty chains and plaques, the so-called "plaque bracelets". Later the company expanded the type of products by first manufacturing the massive ropes and the empty ropes, in which it stood out as one of the first factories. Initially engaged in the production of gold and silver, the company subsequently concentrated its core business for 90% in silver. Over the years, Aurum first turned into Coar snc and then reached the current corporate configuration which sees CDI (Coar Distribuzione Internazionale) as the operating branch of the company specializing in the production and sale of chains and in Coar 56AR the financial sector - administrative. Today the company has distribution throughout North and Central America, in Brazil, in Eastern Europe, France and the Far East. Participate in the most important trade fairs of the sector including Arezzo, Vicenza, Hong Kong and Bangkok.