The app's primary purpose is to enable easy discovery and viewing of original stories and videos across a variety of topical "channels" including finance, politics, causes, music, sports, news and more. It enables commenting and community features around each topic area. In addition to user browsing, viewing and commenting features, the app lets channel publishers post stories and videos as well as "moderate" user comments.

It features primarily original content. No external feeds or aggregators are used.

Maven is a coalition of mavens, operating on a single digital publishing, advertising and distribution platform, leveraging a single media brand.