Share your jacket story with the world

Individualize you Better World Fashion jacket with our exclusive app. Take your jacket on adventures, concerts or a trip to the theater, and store memories in our app. With the application, it possible to continue the jacket's story, make it your own and share it with the world. When you want to replace your jacket, you can either give the jacket on to a friend or deliver it back to the BW, where its story will live on. With Better World Fashion app you can also see your jacket's previous travel and read its unique history. Who knows, maybe just your jacket sitting on Leonardo DiCaprio or been to a concert with Robbie Williams.

The Better World storytelling app collects the individual story of each of our jackets. Thereby improving the value of our jackets and thereby prolonging the use of the jackets. Prolonging the use of garments is crucial in the search for a more sustainable world were the resource footprint of our consumption is minimized. Better World jackets are new leather jackets made almost 100% of reused materials. The result is the most sustainable leatherjacket in the world.