The Original Semarang Online Local Micro Business Outlet (GuloAsem) is an online marketing innovation developed by the Semarang City Cooperatives and Micro Business Office in the form of applications and products. Its products include Culinary, Crafts, Fashion and many more.

GuloAsem as an online sales and purchase media for the products of the Semarang City MSMEs. GuloAsem provides facilities for micro-entrepreneurs in Semarang City to market their products through the GuloAsem electronic catalog. With the existence of GuloAsem, Semarang City MSMEs can more easily market their products.