Now United (sometimes abbreviated to N.U) is a global pop music group created in December 2017 by American Idol creator Simon Fuller and managed by XIX Entertainment. This group consists of 15 members, each from a different nationality. Since its debut, Now United has gained fame in many Asian and South American countries
In mid-2016, American Idol creator and Spice Girls manager Simon Fuller began looking for talent to fulfill his plans to create a global pop group with members from all over the world through the 'Now United Show'. Since reality shows will not be broadcast on any TV program and only through social media, the elections are taking place with the help of digital platforms such as Instagram, Facebook, YouTube and TikTok, in addition to dance schools and music academies, using specialized choreographers, vocal coaches, composers.
On December 5, 2017, Now United released their first single "Summer in the City", in Al Gore's 24 Hours of Reality, a global broadcast designed to work to raise awareness of the global climate crisis. "Summer in the City" is the English version of the 90s Swedish classic "Sommaren i City" by girl group Angel. The song was composed by Jakke Erixson, Mika Guillory, Justin Tranter and Red One, which was produced by the latter.
Starting late January, the group moved to Los Angeles to record a new single, shoot video clips, and practice new choreography. The first recorded single, with all boys, "Live This Moment", was released on February 12th.
On February 28, Savannah Clarke joined the group that officially represents Australia.
On March 7th, Now United released the video for "Come Together".
On April 3, Now United released the video for "Hoops". A few days after its release, it was withdrawn due to the reaction of Muslim fans. The video clip shows a verse from the Koran.
On April 3, they posted their new single called "Wake Up" on the streaming platform and the video was released on April 9th.