To provide direct market access to goods produced by farmers to consumer farmers as well as rural women's self-help groups. To make all kinds of vegetables available to the customers in one place. Sale of farm produces of farmers, farmer groups, farmer producing companies, and productive co-operative societies through their sponsored groups/representatives. Since there is no intermediary, the amount paid by the customer is available directly to the farmers. As the handling of the goods is reduced, the post-harvest loss is less and the quality of the goods remains better. Farmers' Week Market time and place are fixed so that farmers can plan for harvesting and sale of farm produce.