U-Connect is a mobile application designed to serve the merchandising activities done by Mashreq merchandising team for customers in the market place.
It's objective is to collect the trade category marketing survey of the shops, in order to turn the shops into perfect stores. The KPIs that the survey can measure are the on-shelf availability, share of shelf, price compliance, promotions, and POS materials.
It serves different channels like general trade, modern trade, and pharmacies & cosmetics.
The application supports multi-language, however it is now in Arabic mode only.