To get the status of:
All planned IEC/BCC activities mentioned in state/district
communication plan
Capacity building activities for IPC skills
Dissemination (achieved against planned) and stock position of IEC
material at various levels
To measure progress of various IEC/BCC activities at a
particular time and at a particular implementation level
For evidence based and focused implementation of
communication plan for the Mission Indradhanush & RI.