The "Bread bread 'Association is a non-profit organization and was created to support people in need and promote their solidarity in a time of real economic hardship for many.

The initiative is to leave in every shop fitting a container for the collection of products in the store itself.

Inside that container each operator may (if desired) enter one or more products purchased at the store on a regular proper receipt.

Donors may proceed with an additional purchase and targeted than traditional shopping, knowing that they can contribute to the needs of those who are unable to do so directly.