Department of Urban Development (DoUD), Government of Uttar Pradesh (GoUP) in a unprecedented move decided to engage civil society organizations (CSO) in conduct of IEC and thereby facilitate citizen-level accomplishments. The CSO-engagement is perceived in accomplishment of results in significant areas e.g. house sewer connection, house drinking water connection and individual household latrines respectively under the state missions of State Mission for Clean Ganga (SMCG)/ Namami Gange, Atal Mission for rejuvenation of Urban Transformation (AMRUT) and Swachh Bharat Mission – Urban (SBM-U). A robust process of selection was adopted to select 21 and 29 CSOs respectively for (a) Namami Gange and (b) SBM-U & AMRUT. To supervise work of and capacitate the CSO cadres on the ground, 6 Mother CSOs have been engaged for assignments under the SBM-U and AMRUT. Finally, to monitor the CSO assignments, conduct physical verification of same and develop technological solutions for project management, 2 state support units have been inducted.