CaltonDatx – Real-Time Audience Analytics for OOH Advertising

See your audience. Know your impact.

Get valuable insights into who views your Out-of-Home (OOH) ads. Whether you're running digital billboards or screens, CaltonDatx helps you measure, analyze, and improve your advertising effectiveness—on the ground and on the road.

Key Features:

? Understand Your Audience
Using camera and machine learning, CaltonDatx collects anonymous data on pedestrians and vehicles. It detects demographics such as age, gender, emotional expressions, dwell time, and impressions—helping you design campaigns that engage.

? Measure Vehicle Traffic
Track car, motorcycle, and truck traffic. Measure vehicle speeds and exposure levels to optimize roadside advertising campaigns.

? AI-Driven Insights
CaltonDatx delivers actionable insights and recommendations powered by AI, allowing you to make data-driven decisions and improve audience engagement.

? Privacy-Focused
We don’t store personal data. CaltonDatx is fully GDPR-compliant, with encrypted data transmission and strong security protections.

What You Can Do with CaltonDatx:
- View real-time audience data
- Monitor impressions, engagement, and peak traffic times
- Analyze audience demographics and emotional responses
- Track vehicle exposure by type and speed
- Receive detailed reports and trends
- Integrate easily with your OOH system

Improve Your Ad Performance
Place your screens in high-traffic areas and adjust content based on your audience. Cost Per Mille (CPM) with actionable data.

Always Stay Informed
With live dashboards and customizable alerts, you can track spikes and trends in audience engagement.

Key Capabilities:
- Real-time AI-powered insights
- Fast reporting and easy integration
- Works across all OOH environments
- No personal data stored—100% privacy-focused

Start optimizing your Out-of-Home ads with CaltonDatx