Prensa Activa carries out its work relying on institutional communication as part of its information and development strategy. This aspect is of utmost importance, since the institutions must perceive that they can count on this medium for the dissemination of all the cultural activities generated from there.

Prensa Activa wields permanent contact with independent cultural projects as a specific source of information as a strategic base and of daily labor impulse. This implies that all independent cultural agents must feel certain that Prensa Activa works as part of their cultural and artistic projects, from the point of view of mass dissemination.