Egesa FM Kenya broadcasts in Ekegusii the language of the Kisii community who originate in the southern part of Nyanza province. The station aims to be the voice of the people, championing rights and keeping the community and those surrounding them together.

Within the first few months of broadcasting, Egesa FM became the Kisii station of choice. The primary target may be categorized as middle to lower social class residing both in the rural and urban areas, while the secondary target is the upper class. The Kisii people are very industrious and really support their very own. The programming is laid out on the backdrop of the Kisii culture.