MISSION:
Étona Radio, seeks the meeting of society and communication, enhancing their cultural identity and training people aware of reality, based on the values ​​of respect, with reciprocity and reflective ideas, and solidarity; with leadership capacity and transparent public management, prioritizing the vocation of service from the communication point of view. Respecting the Constitution and current laws of the plurinational state of Bolivia, in order to contribute to the transformation of society and respect the family as a basic institution of the home, social justice, and the environment. And above all, the love of God.

VISION:
Strengthen Étona Radio, as an online station that in the future can become a radio station with modulated frequency, which can increase its audience and local reach. for people who don't have internet access. Through an exercise of plural communication so that it can perform adequately in the face of new information and communication technologies. In addition to designing, proposing, applying and evaluating policies and strategies through communication tools that guarantee the exercise of the right to communication and information in Bolivia and the world, contributing to the consolidation of Bolivia through alternative respect to communicate horizontally, and Live good.