The First Yaroslavsky TV channel first went on the air on October 8, 2001 (at that time it was called "NTM"), with its current name it has been operating since September 2013. "First Yaroslavsky" is the only TV channel in the Yaroslavl region that operates on its own programming. Broadcasts daily, 132.5 hours a week. At least 75% of the TV channel's programs are of domestic production. "Pervy Yaroslavsky" - the regional broadcaster of the Continental Hockey League, broadcasts all matches