Always with you: The smart bakery
Since 1931, Bäcker Maurer has stood for authentic craftsmanship, regional ingredients, and distinctive flavors. With the new Bäcker-Maurer app, you can get all the benefits of your favorite regional bakery directly on your smartphone. Loyalty points, rewards, exclusive coupons, birthday vouchers, and much more – clearly laid out, convenient, and always with you.
Highlights at a glance:
• Collect loyalty points: For every purchase at Bäcker-Maurer, you receive points. These can easily be exchanged for attractive rewards or credit.
• Regularly updated coupons: In the app, you'll find regularly changing offers and price savings on many of your favorite products.
• Birthday gift: We're celebrating with you – look forward to a special voucher for your special day.
• Prepaid function: Top up your credit and receive bonus credit – perfect for regular connoisseurs. Also ideal for children: This lets you control how much you spend – and what you spend on it.
• Bakery overview & favorites function: Quickly find the nearest bakery-café
Exclusive for launch:
As a welcome deal, you will receive a coupon that gives you 50% off a purchase of your choice.
Oven and honest.
Since 1931, Bäcker Maurer has stood for authentic baking, natural ingredients, and a true sense of regionality. With great love for the craft, fresh breads, rolls, cakes, and snacks are created daily in our bakeries – traditionally baked, with a genuine taste, and matured over time.

The heart of our philosophy is Maurerkorn® – our guaranteed unsprayed grain from the Rems-Murr district. It is grown using traditional, sustainable methods, without any pesticides, in crop rotations with cover crops, which promotes the natural productivity of the plants.
Maurerkorn® not only strengthens local agriculture, but also actively contributes to groundwater protection, soil fertility, and biodiversity – including through specially created flowering areas.

Who is the app ideal for?
• For everyone who regularly shops at Bäcker-Maurer
• For fans of regional, honest products
• For bread lovers, breakfast lovers, and snack lovers
• Families: also ideal as a manageable solution for children.
• For everyone who wants to be rewarded for loyalty
Download the app now, set your favorite store, collect points, and secure benefits.