Google Shopping is a Google service that allows consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products. This is also known as a Comparison Shopping Engine (CSE). Google Shopping results show up as thumbnail images that display each product’s retailer and price.

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Google Shopping adds a visual touch to an otherwise text-heavy searching and shopping experience.
Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result.
Google Shopping is proven to have 30% higher conversion rates than text ads.

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1.Set up a Google Merchant Center account
2.Optimize your product imagery
3.Collect and input your product feed data
4.Link your Google AdWords account
5.Create a Google Shopping campaign
6.Place bids on your Shopping campaign
7.Target and schedule your Shopping campaign
Build ad groups