Reading Rabbits was born due to its passionate book lover and founder. Back in 2014, Rashmi Sathe, founder of RRL, had been to her maternal house in Mumbai and was browsing at a bookstore. Since she loved reading, she introduced them to her daughter right at 6 months. Their meal times and bedtimes were filled with books.

So, at that bookstore, she was disheartened to carry so many books back to Nagpur since there was a lack of good bookstores for kids.

Soon, by the time her daughter was almost 2.5 years, she could see her language development, her story retention capacity, and her love to read the same books repeatedly. She started noticing these small things made her stand apart from other kids in the playgroup. They almost had 200 books on their shelf!