Instant Reply was launched in September of 2019 with the goal of creating a platform where marketers, agencies, and businesses can easily connect with potential and current customers. Instant Reply was founded by two businessmen and internet marketers, Jack Hopman and Brian Anderson. These two men teamed up to combine their years of marketing knowledge to develop a platform that anyone can use to market their own products or services. Instant Reply was designed to make running a multi-channel campaign easy and effective.

Multi-channel marketing is the process of using multiple marketing tools to interact with both future and current clients. Many times potential customers need friendly reminders to engage them in buying your product or service. This is where the usage of different marketing channels becomes so important in getting the ultimate conversion rate from the customer. The combination of tools such as emailing, voice drops, and text messaging will instantly propel your chances of making the sale than just using one method alone.