Established in 1974, PICO Modern Agriculture Company was founded by the visionary, Dr. Kamel Tawfik Diab. A pioneer who explored varieties that were non-existent locally but in demand in the most premium markets globally. Dr. Kamel lead the first ever cultivation of arid desert land. He also lead PICO to become the first company to establish tissue culture labs in Egypt and to connect with global breeders.
PICO began its innovations by boosting the Egyptian citrus industry then to continue this legacy; the company introduced superior seedless grapes from California. Today this variety compromises 75% of Egypt’s grape export. To increase the country’s export growth opportunities, strawberry nurseries were created for the first time, which transformed their cultivation.


Today Egypt is worlds 4th largest strawberry producer. Using advanced technology, cultivating neglected land, and effectively establishing long lasting global relations, proved a successful combination. Dr. Kamel’s entrepreneurial drive has passed down from generation to the next, and as a 3rd generation family company, PICO now provides superior produce all over the world.