This is the story of EAT24, a company founded in San Francisco by Nadav Sharon and Haim Erez, without investors and without funding.
Together with a talented and wild group of Israelis, EAT24 became one of the largest food apps in the US, until it was sold in 2015 for $150,000,000.

You will read here what is not taught in any school or university course - the real life of the entrepreneurs.

Like the frustrations, the failures and the diet consisting of 20 kilo bags of rice to save, while you are invested up to your neck in your startup, and also for the successes, the special thinking, making the critical decisions and the eggs you need to make moves that no one believes in.

You can save yourself academic tuition and instead read here about original choices and initiatives made by EAT24 without anyone telling them if it's good or not.
You will read about trial and error and conclusions, about strategic moves, boldness and courage, and also Alvar Refaeli, Donald Trump, Snoop Dogg, Super Bowl and... porn :)

step by step.
Your guide to the exit.