UP is a unique app for Busy Bees parents, that helps you to Unleash your Potential - providing you with innovative ideas to promote your children's learning and development.

On the app you will find:

· Quick and easy ideas of how to support your child’s development in everyday activities such as meal times or getting ready for bed

· An extensive collection of age appropriate experiences that you can do with your child to support their learning. You will find experiences for many different situations, for example in the bath, at the park or in the woods.

· Activities you can provide to support your child’s individual interests, promoting their development at the same time

· A library of information covering many common parental queries and concerns from potty training to healthy eating, written by our team of experts and based on extensive research.

· Songs to share with your child. Our top 50 songs have been recorded exclusively for Busy Bees and are available for you to listen to through the app.