Virani Jewelers was founded in 1987 by lqbal Virani, one of the renowned pioneers to introduce 22K indian jewelry to the United States market. Virani's business developed from a jewelry wholesaler to a retail empire specializing in South Indian jewelry including everyday pieces to traditional Temple and Antique pieces. Today, the company maintains four elaborate retail locations and a fascinating diamond showroom.

In 2017, lqbal's son Aqib Virani successfully launched ViraniJewelers.com to expand their outreach, making their unique gold jewelry and bespoke services available to people throughout the continental US.