We want to bring maximum speed and convenience when shopping to customers by bringing a multi-brand chain system to cover all areas including rural areas. In addition, we also focus on developing online shopping channels on websites and apps to serve all audiences, especially young customers.
In the countryside, people who are used to only local meat, fish and fruit can now find more high-quality imported food options at affordable prices.
Older customers who are not used to online shopping can still easily manipulate because the optimal design makes it easy for customers to find items, and the transaction is short and convenient.