MOVAD is an interactive contextual advertisement display platform which helps location-based businesses reach their potential customers who are traveling near their location.

MOVAD consists of 3 parts: Driver, Advertiser and Passenger.

MOVAD partners with Rideshare Drivers (Uber/Grab/Lift) and shares Ads revenue with them. In return, drivers rent out their car space by installing tablets inside the car and displaying the content when a passenger is riding with them.

With Advertisers, MOVAD allows them to create ads with multiple designated locations and display their ads whenever a passenger is traveling TO or NEAR one of the locations through in-car tablets.

For Passengers, they can interact and get useful recommendation about their destination.