We’re an Egyptian fashion e-commerce brand empowering independent women to wear whatever they want.

We design and produce all of our products locally. We draw our inspiration from nomad artisans originating from Sinai and Aswan. We blend our colorful patterns with international fashion trends to mold our unique design identity.

We also design and manufacture our products 100% in Egypt. We have strict quality control measures that apply to all of our manufacturing partners, allowing us to deliver beautiful, high-quality products at affordable prices.