We want a world where people eat a plant-based diet, to connect, to share their journey of transformation, and to help others do the same.

We are different from other cooking apps in the way that we push new ideas forward around wasting food, and how we take users on a journey of transformation from ‘meat eater’ to someone who enjoys a plant-based diet.

Our aim is to reduce animal waste by providing a high-quality cooking app which focuses on transitioning to a plant-based diet.