AI-Powered Field Force Management for Modern Merchandising

M-Lens is a proprietary solution by HawkEyes Digital Monitoring Ltd., designed to revolutionize field operations through AI automation, data analytics, and real-time visibility. Built for brands that demand precision, M-Lens transforms every store visit into measurable intelligence—helping organizations optimize performance, ensure compliance, and maintain consistent brand presence nationwide.

From shelf space to market share, we make every inch count. M-Lens goes beyond product placement—it’s the science of merchandising powered by AI accuracy and data-driven decision-making. By automatically verifying planogram execution and detecting deviations, M-Lens ensures perfect brand presentation and a superior shopper experience at every outlet.

What M-Lens Does

M-Lens empowers field teams to plan, execute, and monitor daily tasks with AI-driven insights and seamless usability. Whether it’s tracking POSM, monitoring visibility, managing visits, or processing salary data, M-Lens brings it all under one intelligent platform—ensuring speed, transparency, and operational excellence.

Key Features
• Visit Management: Log and track every field visit with GPS precision.
• AI Photo Verification: Capture in-store visuals and verify shelf execution automatically.
• POSM & Asset Tracking: Manage marketing materials and ensure proper deployment.
• Salary Management: Automate field force payroll with real-time data integration.
• Offline Functionality: Continue working without internet—data syncs automatically when reconnected.
• AI Insights & Reporting: Get instant analytics, performance summaries, and execution dashboards.
• Secure Role-Based Access: Protect data integrity through layered authorization controls.

M-Lens is more than a tool—it’s the eyes and intelligence of modern trade. Developed and maintained entirely by HawkEyes, it empowers brands to work smarter, act faster, and execute flawlessly—turning every shelf into a story of precision and performance.